Why Can’t You Sell Clothes Online: 5 Common Mistakes Beginners Make


Starting your own online clothing store today is super easy. With fully hosted ecommerce solutions like Shopify and BigCommerce, anyone without tech or coding experience can start a website.

The reality, however, is that most new online store business owners make crucial mistakes before they make it to designing a website.

There are a lot of traps along the way that can slow down your work or prevent your store from making a profit.

Wondering why you can’t sell clothes online?

Maybe is because of these 5 common mistakes.

5 Mistakes That Prevent Your Business From Being Profitable

Getting into ecommerce is going to be one of the best experiences in your life. But, in order to run a profitable business, you need to do everything right from the start.

Everyone makes mistakes. What’s important is to learn from your mistakes and do better in the future.

We are going to share with you 5 common mistakes new clothing store owners make so you can hopefully avoid them and succeed faster.

1.Choosing a Competitive Niche

Almost all potential clothing store owners want to sell t-shirts, wedding dresses or baby clothing. These markets are ultra competitive.

The biggest mistake you could make is choosing a market that is too competitive. There are a few problems when choosing one such market:

  • It will be hard for you to rank in the search engines for specific targeted keywords
  • You will have problems differentiating yourself from the crowd
  • You may be forced to lower your prices as your competition try to kick you out of the market

When it comes to choosing the right niche, there is a fine line – if you choose a niche that is too narrow there aren’t going to be any customers. If you choose a niche that is too broad, you will face fierce competition.

You want to find a product that isn’t found in stores and doesn’t have a lot of competition online. What is even more important – you want to find a product that has a high demand for you to make a profit.

To help you pick a good niche to sell into, you can use a tool like Long Tail Pro and find out what people are looking for and determine the level of competition for that specific niche.

  1. Not Having a Marketing Strategy

If you have chosen the wrong niche or your products cost too much to make a profit, you can’t expect to run a successful clothing business.

However, if you get everything right, you still need a marketing strategy to get buyers in your store.

Getting traffic to your store is important to the success of your business. You can’t really launch a profitable store unless you have a marketing plan in place. If no one can’t find your store, you are in big trouble.

Luckily, there are lots of ways to drive traffic to your store. You can use Google Shopping, Google Adwords, Amazon Product Ads, and more.

  1. Working with the Wrong Vendors

Most people don’t know where to find good products to sell online.

There are many scammers out there and if you start looking online, you will discover a ton of hits full of people ready to rip you off.

The internet is not always the best idea to find vendors. The most reliable and legit distributors don’t really advertise on the web. Instead, they focus on real businesses and brands and don’t want to be bothered with inquiries from people who aren’t serious about running a business.

The fact is that new shop owners find vendors online and expect to pay the lowest fees for their goods. In reality, they are purchasing products from a middleman who buys directly from a distributor.

You need reputable and secure distributors who can provide you with quality items at the best rates possible.

If you are a designer and you are selling your own clothes, you don’t need distributors. You need a manufacturer who can help you create your designs. Still, you need someone you can trust and establish a serious business relationship with.

  1. Not Having the Right Tools to Succeed

Choosing the right ecommerce platform is important. Not only because it can help you create the online store of your dreams but also because it will provide you with all the tools you need to run a profitable business.

Shopify, for example, is one of the best options on the market. Whether you want to sell clothing online in the USA, UK, Canada, Australia or India, Shopify is the best ecommerce solution to help you build an online store and get closer to your customers.

You can choose from a selection of beautifully designed themes and customize them according to your needs.

The platform is ready to help you accept orders, manage customers, track inventory, ship products, and provide you with detailed reports.

In the Shopify App Store, you will find great apps that will make your life easier.

Choosing the wrong platform can bring you a lot of troubles. You won’t be able to optimize your website for conversions, your store will load super slow, you will have no clear call to actions, and more.

There are many ways to mess up your store and choosing the wrong platform is one of them.

  1. Missing a Unique Value Proposition

When a customer visits your store, you need to convince him your store is the best one on the market.

Within the first seconds, the customer should know what makes your clothing store unique.

When launching an ecommerce site, make sure you have something special that makes you stand out.

If you don’t have a unique value proposition, don’t even bother about starting a business.

Sell Clothes Online: What I Recommend to New Business Owners

Here are a few things to keep in mind before launching your online clothing store:

  • Research your market niche
  • Know your customers
  • Have a marketing plan and strategy in place
  • Avoid wasting time with wrong distributors or manufacturers
  • Think twice when choosing an ecommerce platform
  • Websites to Sell Clothes Online


Good luck!



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Patricia R. Boyce

Patricia R. Boyce

Author & Enterpreneur

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