Social Media to Sell Clothes: Top Secrets to Selling on Instagram

the best practices on how to use social media to sell clothes on instagram

Instagram is a powerhouse for businesses and brands around the world. Scrolling through Instagram allows you to get an up-close view of products, places, services, and experiences that your friends share.

Businesses are taking advantage of marketing features offered by Instagram and they have recognized the platform as one of the best to make money.

Instagram ads cost money, but it is possible to sell without spending any of your hard-earned dollars.

Creating an Instagram store that boosts your sales is easier than you think. You already got followers, potential customers, and fans waiting to purchase.

Here is how to use social media to sell clothes without spending a single dime.


Sell Directly Through Posts

According to one research, more than 70% of customers think that seeing Instagram photos of a product increases the chances of purchasing it. The same research shows that as many as 38% of customers said that they purchase products they see online on Instagram.

It is up to you to let friends and followers shop your Instagram page. The best way to do so is with shoppable posts.

These posts allow users to click on products that you tagged in a photo to be taken to a product page where they can purchase directly. This way, the followers won’t have to search for the products you are sharing. With shoppable posts, it is easy to shop, discover, and purchase.

All of this can be done by Instagram users without ever leaving the Instagram app. So, how can you enable this option?

If you are located in the USA, you are in luck. This feature is rolling out to brands that are eligible and approved in the US. If you are based in another country, you will have to wait.

Connect your Instagram business profile with a Facebook shop or catalog in a Business Manager. Once you are done, you will be able to turn on product tagging.

Before you start, make sure you’ve got the latest Instagram app (if necessary, update your app). Also, you need to be admin of an Instagram page or a Business Manager account.

Go to your profile and tap “Get Started”.

Next, click Products > Continue. Choose a product catalog you want to connect to your profile. Click Done.

That’s it. Now your profile allows you to tag products in all Instagram posts.


Add a CTA to Your Instagram Bio (Link to Instagram Landing Page)

One of the best ways to sell clothes through Instagram and drive sales is to make the links stand out.

Everyone who finds your business on Instagram will click to see your Bio. This is the perfect place to link these people over to your online store.

If you want to make your links stand out, add short and catchy CTA.

You can write something like – Click the link to check out our latest products. This CTA encourages viewers to open your website, take a look at your product which will increase traffic and sales.

Mobile first-websites are the best places to post your clothing items. We all know that mobile will dominate desktop usage and most users access Instagram through the mobile app.

The Instagram landing page is a page that uses elements like testimonials, video, and persuasive content to convince users to convert. Make sure your Instagram landing page is mobile-friendly.

If you want, you can add CTA buttons to sponsored posts that have phrases like Download, Sign up, Learn More, etc.


Post Behind-the-Scenes Photos & Videos with Instagram Stories

Another free way to sell clothes online Instagram without spending a dime is to post behind-the-scenes photos and videos.

Over 200 million users use Instagram Stories every day and what is even more impressive is that more than one-third of the most viewed stories are from brands and businesses.

Instagram stories go away in 24 hours and they won’t appear in the profile feed.

Stickers, drawing tools, and text make stories the place to bring your creativity to life.

When you post stories, the chances of your customers seeing hjem are higher than if you post a regular photo. Users will see your new profile photo at the top of their screen.

Instagram stories are your chance to attract attention and get creative without worries about quality. You can showcase your behind-the-scenes culture to boost your trust and engagement with followers.

If you want to promote a special event or product development, Instagram Stories are the place to do it.


Sell Clothes on Instagram Through Hashtags

If you are familiar with social media, you already know how important hashtags are. More importantly, you know how important branded hashtags are. They represent the majority of all branded posts.

If you want to sell clothes on Instagram and boost your brand’s awareness, you must use the right hashtags.

Inselly is a great platform that encourages selling products online on Instagram through hashtags. The platform uses a storefront link selling practice, however, users can add the #inselly tag to posts to inform users that their product is buyable.

Instagram is one of the best places to sell clothes online. What is even more important is that there are ways to sell your items without spending any money on advertising.

You can sell directly through your posts, enable product tagging, add a CTA to your bio, post behind-the-scenes content, and much more.



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Patricia R. Boyce

Patricia R. Boyce

Author & Enterpreneur

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