E Commerce is no longer a phenomenon. Today, it is expected for physical stores to also have ecommerce options for customers to buy products online.
What do you think? Will selling on social media become the norm as well or is just a trend?
Selling on social media is definitely not a trend and is here to stay
If you have an online store, you probably think it is enough. Depending on your niche, selling through Shopify or BigCommerce may be enough for you.
However, if you want to stay ahead of the competition, you need to take your digital selling one step further and use social media to sell clothes and other products.
What Is Social Selling?
Selling clothes on social media or social selling is when brands choose to upload and put their items for sale on a social platform. You can use that platform to reach a wider audience and sell to them through Facebook, Instagram, etc. versus a web page.
We can see that selling on social media is gaining steam. In fact, everything in the digital marketing industry grows quickly, so don’t let this pass by.
More than 70% of customers rely on social media for information to assist them in their future purchases. In fact, 43% of customers are more likely to buy a product after reading about it on Instagram or Facebook.
Knowing this, you can’t afford not to be on social media. Recent studies show that brands who sell clothes on social media generally see a $5 return for $1 invested.
Choosing the Right Social Media to Sell Clothes
When it comes to social selling, you have a few different platforms you can choose from. How do you know which one is suitable for your brand and the products you sell? Should you be selling on more than one platform? What is the best social media to sell clothes?
Take a look at the social media platforms that you have business accounts with. Is it just Instagram? That is fine. You can sell on Instagram.
Are you on Facebook, Pinterest, Twitter? Take a look at your metrics from each platform and see which one brings you the most revenue.
You may also consider audience demographics. If your target audience includes millennials, you may want to sell on Instagram and Facebook rather than LinkedIn and Twitter.
Facebook is among the top choices when it comes to social selling. One feature offered by Facebook that other platforms don’t have is the Product Catalog. With this feature, you can link your inventory in your online store to your Facebook profile and start selling the same products directly to your Facebook followers.
You can link the clothing items in the Product Catalog directly with your Facebook ads so you can reach customers in a targeted way. You can also use your catalog when promoting your clothing products using Facebook’s dynamic ads.
If some of the customers have already visited your site and checked out your items but abandoned the shopping cart, use the Product Catalog to show that products in ad form.
This is how social selling work.
Facebook has a lot of features that make it a great platform for any business in any industry. Besides Clothing & Apparel, here are some of the best industries for Facebook:
- Consumer packaged goods
- Gift products
- Beauty products
- Home furnishings
- Fitness companies
Did you know that Instagram is the first 100% visual and mobile platform? Instagram has over 1 billion users and 80% of them use the app to make purchases or look at items they plan to buy in the future.
How sellers sell clothes through Instagram and how users make those purchases? There is this new feature called Shoppable Posts that Instagram introduced in late 2016 and launched in 2018.
When selling on Instagram, you can connect your product catalog (like you did with Facebook) since the platforms are already linked together.
You will know when you see a shoppable post because it has a small shopping bag icon. If you tap on the post, you will see the name of the item, as well as the price. If you tap again, you will get more information. You can make a purchase directly through the Instagram app.
Instagram shares the same features that Facebook does. The popular industries that see success selling on Instagram are the same.
But, industries that have more creative and instagram-worthy images will see the most success. Retail apparel brands by bar take the cake.
When selling on social media via Instagram, it is important to:
- Have professional and high-quality images: The image of the product is what people notice first. Make sure your photos are top notch. The best way to sell a product is to use high-resolution imagery that show off your clothes in the best way possible.
- Make the customer think they need the product: A photo of someone using your product will generate double the sales than just a simple, stand-alone image with a white background.
If you are using Pinterest, then you know that this platform has its own lingo and its way of social selling.
When peeners see a pin with a price that means the product shown can be purchased. This is also known as buyable pin.
Your business can take advantage of buyable pins by connecting Pinterest to your ecommerce platform. Well-known platforms like Shopify, BigCommerce or Magento link to Pinterest. Every time you add a new product, it automatically turns into a buyable pin.
Clothing, home decor, gardening, makeup, arts & crafts, travel, food and drink are some of the most popular categories on Pinterest.
Here are some tips for selling clothes via Pinterest:
- Pinterest users are 42% female and 13% male. The age range among users is evenly distributed. The majority is the millennial generation.
- Pins don’t disappear. They stay around for some time because pins are repins from different users.
- Pinterest has keyword targeting features that other platforms don’t. You can target keywords that your customers would search for to find the ideal products. It is similar to Google ads.
Your future customers are already on social media, buying products right this second. If they aren’t looking at your products, they are then purchasing from the competition. Don’t let this happen.