In a competitive ecommerce fashion market, it can be overwhelming to distinguish your products. According to experts, one of the best ways to make a name for yourself is with digital marketing. Digital marketing improves brand presence, boost sales, and increase brand awareness.
If you have experience in ecommerce, you know that digital marketing can have a huge impact on sales. If you are running an ecommerce clothing store, you can connect every activity to leads as well as sales.
Here are some great digital marketing examples and tools to sell clothes online and market your fashion brand.
Have Every Email Subscriber Follow You on Instagram
Send your email subscribers a thank you note for following and direct them to your Instagram page for tips and style inspiration.
You shouldn’t convince them to follow you but to share photos of themselves with your products, using a special hashtag. This way you can reshare their photos, establishing a relationship, creating brand loyalty, and bringing a more personal touch to your products.
Launch a Blog
If you want to run a successful ecommerce clothing store, you need to provide valuable information to your customers via a blog.
Blog posts should be released daily, at a specific time of the day. This way your readers know when to visit your site. Also, the content should be visually interesting and less than 1000 words. Ideally, it should be short, and to the point which is what most readers prefer these days.
Longer posts are great for resources and guides. You could create a longer post (1500-2000 words) with numerous photos and videos. It is a post you know your customers will enjoy and it is related to the items you sell.
Blog posts are used to let consumers who you are, promote products, and provide them with advice. Some brands like to personalize their blog by writing about an employee, how the products are created or how you choose your materials for your new collection.
Retarget The Visitors with Facebook Ads
Some people are not ready to buy the second they see the add. With retargeting, you can reach the people that were thinking about purchasing your product.
You can easily retarget the visitors to your website with Facebook by creating Custom Audiences and target Lookalike Audiences.
If they don’t buy anything, you can give them a small discount to get them to take action. Retargeting visitors who have abandoned their carts is a great way to generate sales that eventually would have been lost.
Run an Instagram Gateway
If you have popular items in your store and you want to sell clothes online for cash, you can run a gateway on Instagram. Have your Instagram followers comment on why they want to win your product and then tag two-three friends that would want the product as well.
Instagram giveaways can become a common feature for your clothing brand, presenting and offering a new product each month.
When running an Instagram gateway, make sure you use recognizable or beneficial hashtags. It is best to create a hashtag just for the giveaway and use it each time.
Convince Your Audience to Create a Community Around Your Products
Encourage your customers to share content based on your values to stimulate engagement.
You could run a contest on Instagram or Facebook where you ask your followers to share a photo of something your brand believes in. One example is Under Armour. They had a campaign with Gisele Bündchen where they used the hashtag #iwillwhatiwant to share something that UA believes in and their community can get involved by using the same hashtag.
This is a great opportunity to not only sell clothes online but also build a relationship with your fans and followers. When your community creates content you might include shared photos into posts on your website. By sharing the posts on the website, you have a customer who will share that with her friends.
Treat People Nicely and Turn Them Into Customers Later
When someone first comes to your ecommerce stores they aren’t always ready to purchase your products. Make sure to capture their email addresses and have email series that feeds them new content. By doing so, you will be able to learn about their purchasing habits and preferences and turn them into customers later.
You will know what type of products they want, how do they respond to your prices, and much more.
Run a Promotion During Holidays
Depending on the season, you could provide different offers to your buyers. For example, if it’s Christmas, have prepared emails to send to your email subscribers with a marketing strategy that focuses on discounts. You could promote 10 days of giving and offer a discount each day on a different product. One day you discount dresses, day two t-shirts, etc.
Before Easter, you can promote an Easter Egg Hunt on your website. If New Year is just around the corner, you could cater to wine or champagne tastes by featuring fancy dresses under $100.
Every seasonal offer should also be shared on social media – Instagram, Facebook, Twitter, etc.
Work with Influencers
To get in front of your buyers, it is recommendable to work with a popular blogger or vlogger that already has a dedicated audience who would like your products. Those with large audiences have already built a reputation and are respected by their readers. If they choose to review, mention or wear your products, they can have a huge impact on your ecommerce sales.
You can work with them to create a new campaign or photos with your products. Their creative take on your brand and their influence will garner great sales.
Ecommerce and digital marketing can be a fun and easy way to increase your sales. While it is not necessary to use all tactics, you will find that each one will increase your brand awareness and your sales. The more you use, the stronger your ecommerce presence will be.