If you have already created your online clothing store and you are looking for a way to increase your brand awareness, find new customers, and grow your sales, work on your social media strategy.
If you run a fashion brand, you need a bulletproof social media strategy. Creative engagement will help you expand the reach of your social media posts and reinforce your brand messaging.
Social media can be a bit overwhelming. There are plenty of platforms, new trends, and algorithms to keep up with.
This post will help you get on track with using social media to sell clothes.
Why Your Fashion Brand (Online Store) Has to Be Present on Social Media
We can all agree that social media has become an essential part of any marketing campaign. The benefits of social media marketing for fashion businesses is that fashion is a visual industry and is easy to be present on social media platforms like Instagram, Facebook, and Pinterest.
There are numerous benefits of social media presence:
- More traffic to your website
- Increased brand awareness
- Improved SEO
- Better customer experience
- Higher conversion rates
- Improved brand loyalty
- Gain marketplace insights
- Improved brand authority
- Gain an advantage over your competitors
I think you don’t need more convincing. These facts are enough to realize that it is time to dive into the social media marketing world and promote your fashion brand.
10 Fashion Brands with Excellent Social Media Strategies
Wondering how to sell clothes on social media? Here are 10 examples of brands who took advantage of social media and managed to boost their sales thanks to Facebook, Instagram, Pinterest, etc.
Although various businesses and brands, may find it difficult to prove the ROI of some of the social media activity, it is impossible not to mention the value of social to this brand.
Instagram, where the brand has 4.7 million followers is a crucial channel for the fashion retailer. The account’s stories how Missguided’s content is, for example, back in stock, tutorials, new in, babes, students, Love Island, and more.
A mix of user-generated content, product promos, special offers, meme-like content, and lifestyle posts keeps the followers engaged.
In the last couple of years, Nike has shown it truly understands how to take advantage of social media and tap into the mood of the customers.
With #Breaking2, Nike demonstrated genuine authenticity in a new product launch. The Zoom Superfly Elite shoes helped the athlete Eliud Kipchoge go close to running a marathon in less than two hours. It was live-streamed on Twitter and Facebook, putting the brand in front of running enthusiasts and fans for exciting two hours.
#Breaking2 brought Nike back to a place where achievement means in sport.
Another campaign was the Just Do It campaign with Kaepernick as part of it. This campaign was described as diving record engagement.
The campaign showed Nike doesn’t hesitate to use inspirational figures. Supporting Kaepernick and his stand on police brutality reinforced the brand as one engaged with cultural issues.
Many saw this campaign as risky despite the massive response. The reaction was split, but the important thing is that Nike took such a bold step, marking the brand as relevant and interesting to the US population.
Everlance shows why Instagram is the best social media to sell clothes. Their Instagram account has c. 800.000 followers and the number grows more each day.
This account is used to promote new products, garner feedback, and develop a feeling of exclusivity for loyal fans.
Their feed is simple and yet interesting and catchy. You will notice that they pay attention to the quality of their photos, which is very important when selling on Instagram. Use only high-quality and high-resolution photos and videos. If necessary, hire a professional photographer.
Teva’s Instagram profile is another proof that it is possible to give your fashionable brand modern update without losing the thing that made you successful in the past.
Once you open their feed, you will notice that they include customer-generated photos of their products, as well as, product images promoting their new styles.
Zara is a big name in the clothing industry. Their account looks like a one-of-a-kind and high-fashion magazine, with professional shots of both their women’s and men’s styles.
The Instagram feed for this popular Swedish outdoor apparel brand is less about the products they sell and more about their adventures and free spirit which have defined the brand for 60 years.
- The Row
Another Instagram account that focuses less on the products they offer and more on inspiration. The brand features vintage photos of architecture, art, and fashion. They only occasionally sharing photos of their products.
Scrolling through their feed is like walking on the beach. Aerie is a bathing and lingerie brand that has been worldwide supported for their commitment to using unretouched photos in their ads.
They continue their policy on their social media accounts by celebrating women, diverse range of bodies, and body-positive messages.
- Girlfriend Collective
Started as a leggings startup, recently the brand has launched a full collection of clothing. With impressive 240K followers on Instagram, the brand has enjoyed massive social media growth. Thanks to their free leggings promotion, they advertised on Facebook and Instagram, they attracted new customers and loyal buyers. Their feed keeps customers engaged with beautiful photos and screencaps from movies.
UK-based fashion retailer Asos keeps their feed updated daily with capturing images and snaps from their newest campaigns. Check out their Facebook and Instagram feed to see more.
With social media marketing, there is a one-size-fits-all solution. If you want to be successful and sell clothes on social media like a pro, you have to choose the right platform and prepare a social media marketing strategy.