When it comes to fashion stores and ecommerce clothing shops, designers have a plethora of ecommerce platforms to choose from. With so many options, it is important to take time, plan, compare, and choose the best one for your business.
The best ecommerce platform to sell clothes you choose should have the features to help you scale your brand. If you’ve chosen ecommerce to sell clothes, check out the top best ecommerce platforms for selling clothing online based on:
- Customer support
- Store customization
- Custom orders and shipping
- Low fees
- Unlimited products
- Selling tools
Whether you are selling used clothing or haute couture, there is a solution for any store and brand.
Shopify is a full-service platform that takes care of everything including security, hosting, admin, and more. It is the best choice for designers and sellers.
M-commerce and 24/7 customer support is a huge advantage for retailers. The excellent shipping options, the variety of selling tools, and custom themes make Shopify the best ecommerce platform for selling clothes. Fast loading speeds and SEO features help sellers scale and grow their brands.
Although there is more than one plan to choose from, there is a fee charged per sale. The basic plan is $29 per month + 2.9 commission charge per sale.
WordPress + WooCommerce
A great tool for apparel brands with specific needs, WordPress + WooCommerce combination is a top choice for clothing ecommerce stores.
The plugin is free to use and what is even more important – it is highly customizable. Users have control over the look, feel, and functionality of their website. You can boost sales with different sales plugins and integrations. When it comes to SEO, you can boost your rating with customer reviews.
Full control means full responsibility, taking care of security, hosting, and maintenance which may be overwhelming for beginners. Also, there is a lack of customer support, however, there are plenty of user-generated guides to help you get started.
Both WordPress and WooCommerce are free to use. However, you need to get web hosting, domain name, and an SSL certificate.
Magento is the best choice for big projects and websites that handle a large number of visitors and sales. All users can enjoy the most extensive list of features such as customer segmentation, marketing, and much more.
The platform offers customizable designs and beautiful templates to choose from. You can create an original store look, manage orders, take care of shipment, and scale your business. With m-commerce, you will be able to reach customers on the go and get help whenever you need. The customer support is excellent.
The biggest downside is that this is a platform for fashion brands and apparel businesses that have the budget to spend on web developer and designer. It is not suitable for small businesses or beginners with no experience.
Magento offers a free open-source platform, suitable for small businesses. The paid plans depend on the size of your company. Some businesses pay $20.000 to run their stores with Magento.
Squarespace offers ecommerce sellers everything they need to start, launch, and scale their business. With modern designs, you can create a store, customers will want to shop from and share it with friends.
The growing ecommerce features such as automatic discounts, customizable emails, unlimited products, and fast transactions are attracting fashion gurus and entrepreneurs. The biggest selling points are ease of use, great SEO features, beautiful designs, and mobile responsive themes.
The platform is still in its developing stages and some features missing. Also, there are transactional fees to think about. There is no mobile editor for those looking to manage their shop on-the-go.
The Basic plan costs $26 per month and includes all the important features you need to start.
Known as the Instagram of clothes, Poshmark is a great option for anyone looking to sell old clothes online. Armed with great customer support, this platform may be the simplest way to sell clothes online.
The user-friendly app allows sellers to sell on-the-go and provides shipping labels for fast and stress-free delivery. The option to sell directly to popular marketplaces makes this a great choice for both professional sellers and beginners.
There are expensive commission fees and there are no personalization features for merchants. If you are looking to build up your business, this is not the best ecommerce platform for you.
It is free to sign up, however, there are high transaction fees. Products sold under $15 incur $2.95 while anything above $20 faces 20% commission fee.
If you want to launch a custom clothing site such as Blacklapel, IndoChino, and others, this is the best platform for you.
Stitch has an intuitive interface and advanced features, excellent for custom tailoring websites. The platform offers a responsive design and comes with multiple payment options for customers. You’ll find some innovative features included in the dashboard such as product category listings, user management, review and rating management, etc.
The platform comes with the ability to add product types, patterns, attributes, colors, fabric, blog integration, free registration, an unlimited number of website users, social media sharing via Facebook and Pinterest, and more.
So, which ecommerce platform is best for you? It all comes down to what is important to you. To make it easier to choose, list all the must-have features and the ones you can run your business without.
The good thing is that there are free trials and if you don’t like the platform, you can always migrate somewhere else.